Max had built a SaaS tool designed to simplify operations for small businesses. The software worked seamlessly, solved real problems, and offered features competitors lacked. Yet despite months of effort, hardly anyone signed up. Free trials were started but rarely converted, cold emails went unanswered, and investors didn’t see traction. Max knew the product had potential, but without visibility and trust, it was as if it didn’t exist.

Reviewing the competitive landscape, Max realized his competitors weren’t necessarily better, they simply had more authority and visibility online. Blogs, tutorials, case studies, and testimonials gave them credibility, while Max’s website and messaging barely registered. It became clear that the product’s quality alone wouldn’t generate adoption; potential users needed to know about it, understand its value, and trust it enough to try it.

TODATA worked with Max to define his ideal user persona: small business owners and managers struggling with repetitive tasks and inefficiencies. They crafted educational content addressing common pain points, sharing actionable guides and tutorials, and highlighting how Max’s tool solved real problems. Case studies demonstrated tangible results from early adopters, and retargeting campaigns reminded visitors who had explored the site but hadn’t signed up. Emails guided potential users through onboarding, nurturing them into paying customers.

Within a few months, Max began seeing measurable growth. Website traffic increased, trial signups became more consistent, and users engaged longer. Case studies boosted credibility, encouraging referrals, while retargeting nudges reminded potential users of the tool’s value. What once felt like an invisible product now gained traction, and Max began to see his first signs of scalable growth.